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RTA is a website label that will better enable parental filtering and help parents prevent children from viewing and accessing web-based age-inappropriate content.

"RTA is our initiative to make sure websites that are intended for adults only are clearly labeled as such," commented Joan Irvine, Executive Director of the ASACP.

The Parental Control Toolbar, a free parental control download, created by Website Ratings & Advisory Council (WRAAC),  recognizes RTA self-labeled, congratulated the ASACP in its efforts to encourage self-labeling.

The industry coalition and support of the RTA label is a direct response to the federal mandates of U.S. Attorney General Alberto Gonzales' Child Pornography and Obscenity Prevention Amendments of 2006 and the Senate Commerce Committee hearings, which included a requirement that adult webmasters place META tags in the headers of every page on their site or face federal prosecution.

The RTA is a string of data that is easily inserted in the computer code of any website.  The RTA label is free. When used with parental filtering software like Net Nanny, access to adult sites are blocked.

The Association of Sites Advocating Child Protection (ASACP), founded in 1996, is a non-profit organization dedicated to eliminating child pornography from the Internet.

For more information on parental controls:

http://www.takeparentalcontrol.org/